Bansira
Small businesses stuck in payment chaos. Individuals queuing for basic transactions. Bansira was built from scratch to fix both - one unified financial platform.
Overview & Role
Bansira is a holistic financial management solution aimed at businesses and individuals seeking efficient, intuitive, and comprehensive tools for their daily financial needs.
It includes features like QR Payments, Multi Accounts, Mass Transfers, Transfer Tracking, Virtual IBAN, and a Loyalty Program.
The platform also integrates accounting, HR, and CRM functionalities to offer a complete solution.
Role
Senior UI/UX Designer
Duration
December 2021 - August 2024
Tools
Figma, Adobe XD, Photoshop, FigJam, ChatGPT
Sole designer on Bansira, owning research, information architecture, UI and usability testing end to end. Briefly mentored 2-3 design interns.
User Research & Analysis, Competitive Analysis, Information Architecture, Wireframing & Prototyping, Cross-Functional Collaboration, Usability Testing, Design Iteration
Outcome
Across Quantum Dynamics products: 12% increase in user satisfaction and 22% faster delivery speed.
What We Are Solving
For Businesses
Inefficiency in Managing Multiple Accounts and Transactions.
Time-Consuming Payment Processes.
Lack of Integration Across Financial Systems (HR, Accounting, CRM).
Absence of Bulk Transfer Capabilities.
Challenges with Multiple Bank Accounts and Virtual IBANs
For Individuals
Long Wait Times for Transactions and Payments.
Complexity in Managing Personal Finances Across Different Platforms.
Lack of Money Monitoring.
How we Built Bansira
Understanding & Empathizing
User Research, Data Analysis, Competitor Analysis
Generating & Structuring Ideas
Brainstorming, Information Architecture, Initial Sketches
Designing & Prototyping
UI Design, Interactive Prototype
Collaborating, Testing, & Refining
Team Collaboration, Iterative Feedback Sessions, User Testing & Validation
Voices of the Users: Key Insights from Interviews
From Businesses:
Businesses expressed frustration with managing multiple accounts and integrating various functions like HR, accounting, and CRM across different platforms. They emphasised a preference for a single, unified solution that consolidates these needs.
Users highlighted the necessity of bulk and CSV transfer features for handling large-scale payments and payroll efficiently.
The introduction of QR payments was well-received for its ability to accelerate transactions, with additional interest in customisable QR codes for enhanced branding.
Businesses were keen on virtual IBANs to streamline transactions across various branches or employees, reducing the complexity of holding accounts in different banks.
From Individuals:
Users valued the quick and straightforward nature of QR payments, preferring a system that reduces transaction time.
Individuals requested features for real-time transaction tracking and easy access to account details, alongside suggestions for better integration.
Decoding the Competition
Spark Sessions: Ideating Innovative Solutions
Participants
Product Managers
Developers
Stakeholders
Quality Analyst
Approach
Problem Framing
Idea Generation
Grouping Ideas
Prioritization
Key Ideas Generated
·
One-Tap QR Payment
·
Unified Account Management
·
Quick CSV/Mass Transfer
·
Transfer Status Sharing
·
Customisable Virtual IBANs
·
Quick ERP Integration
Result
Six concepts prioritised - each directly mapped to a validated pain point. These became Bansira's core feature set.
AI Collaboration: How ChatGPT Enhanced Our Design Process
During building the Bansira project, We used ChatGPT to move faster - not to replace thinking. All design decisions were human-led and user-validated.
Research & Ideation: Leveraged ChatGPT for generating innovative ideas, exploring user needs, and identifying pain points, which informed our design direction.
Content Creation: Used AI to structure research findings and handoff notes - keeping a remote, cross-timezone team aligned.
Design Feedback: Used AI to challenge assumptions during ideation. Final calls always came from testing, not prompts.
Iteration: Employed ChatGPT for brainstorming usability testing questions and gathering feedback, helping us iterate quickly and effectively.
UI Design Mockups: Web
Sign-in and account setup
Phone-number login, a clear split between business and individual access, and business account creation.
Dashboard
Balance, account details, recent activity and quick transfers on one screen - the single view businesses asked for instead of juggling several accounts.
History, accounts and cards
Every transaction searchable, filterable and exportable, with accounts and cards managed in one place.
Transfers and bulk payments
Single, CSV and mass transfers plus automatic mandates - built for the bulk payment and payroll needs businesses raised in interviews.
UI Design Mockups: Mobile
Onboarding
User Type: Individual
User Type: Business
Cycle of Perfection: Collaboration, Testing, & Refinement
Collaborating Across Teams
Ran design reviews across product, engineering, marketing, and QA - keeping a shared Figma workspace as the single source of truth.
Testing & User Validation
Tested at every stage - early concepts with business owners, onboarding flows with individuals. What we observed directly shaped the final product.
Refinement Through Iteration
No screen shipped in one pass. Every major flow went through multiple cycles based on testing, feedback, and technical constraints.
Takeaway
Building payments, accounting, HR and CRM into one platform taught me to design the shared foundations first - accounts, roles and navigation - so each new module felt like part of the same product. If I did it again, I’d set up feature-level measurement from day one, so results like QR payment adoption could be reported for Bansira on its own, not only across Quantum Dynamics products.