Bansira
Imagine being a small business owner struggling with outdated payment systems or an individual stuck in long queues for payments. These daily frustrations highlight a need for a better solution. Enter Bansira - crafted from scratch to streamline financial transactions, manage multiple accounts, and eliminate inefficiencies.
Overview
Bansira is a holistic financial management solution aimed at businesses and individuals seeking efficient, intuitive, and comprehensive tools for their daily financial needs.
It includes features like QR Payments, Multi Accounts, Mass Transfers, Transfer Tracking, Virtual IBAN, and a Loyalty Program.
The platform also integrates accounting, HR, and CRM functionalities to offer a complete solution.
Role
Lead UX & Product Desinger
User Research & Analysis, Competitive Analysis, Information Architecture, Wireframing & Prototyping, Cross-Functional Collaboration, Usability Testing, Design Iteration
Tools
Figma, Adobe XD, Photoshop, FigJam, ChatGPT
Duration
December 2021 - July 2024
What We Are Solving
For Businesses
Inefficiency in Managing Multiple Accounts and Transactions.
Time-Consuming Payment Processes.
Lack of Integration Across Financial Systems (HR, Accounting, CRM).
Absence of Bulk Transfer Capabilities.
Challenges with Multiple Bank Accounts and Virtual IBANs
For Individuals
Long Wait Times for Transactions and Payments.
Complexity in Managing Personal Finances Across Different Platforms.
Lack of Money Monitoring.
How we Build Bansira
Understanding & Empathizing
User Research, Data Analysis, Competitor Analysis
Generating & Structuring Ideas
Brainstorming, Information Architecture, Initial Sketches
Designing & Prototyping
UI Design, Interactive Prototype
Collaborating, Testing, & Refining
Team Collaboration, Iterative Feedback Sessions, User Testing & Validation
Voices of the Users: Key Insights from Interviews
From Businesses:
Businesses expressed frustration with managing multiple accounts and integrating various functions like HR, accounting, and CRM across different platforms. They emphasised a preference for a single, unified solution that consolidates these needs.
Users highlighted the necessity of bulk and CSV transfer features for handling large-scale payments and payroll efficiently.
The introduction of QR payments was well-received for its ability to accelerate transactions, with additional interest in customisable QR codes for enhanced branding.
Businesses were keen on virtual IBANs to streamline transactions across various branches or employees, reducing the complexity of holding accounts in different banks.
From Individuals:
Users valued the quick and straightforward nature of QR payments, preferring a system that reduces transaction time.
Individuals requested features for real-time transaction tracking and easy access to account details, alongside suggestions for better integration.
Decoding the Competition
Spark Sessions : Ideating Innovative Solutions
Participants
Product Managers
Developers
Stakeholders
Quality Analyst
Approach
Problem Framing
Idea Generation
Grouping Ideas
Prioritization
Key Ideas Generated
One-Tap QR Payment
Unified Account Management
Quick CSV/Mass Transfer
Transfer Status Sharing
Customisable Virtual IBANs
Quick ERP Integration
Outcome
The brainstorming session successfully generated innovative solutions that directly addressed the identified pain points.
AI Collaboration: How ChatGPT Enhanced Our Design Process
During building the Bansira project, ChatGPT was our secret weapon—here’s how we leveraged its capabilities at every stage.
Research & Ideation: Leveraged ChatGPT for generating innovative ideas, exploring user needs, and identifying pain points, which informed our design direction.
Content Creation: Utilised ChatGPT to draft user personas, write clear problem statements, and articulate key features, ensuring consistent and engaging communication.
Design Feedback: Integrated ChatGPT's suggestions to refine UI elements and optimize user flows, leading to a more user-centric design.Testing &
Iteration: Employed ChatGPT for brainstorming usability testing questions and gathering feedback, helping us iterate quickly and effectively.
UI Design Mockups : Web
UI Design Mockups : Mobile
Onboarding
User Type : Individual
User Type : Business
Cycle of Perfection : Collaboration, Testing, & Refinement
Collaborating Across Teams
We worked closely with cross-functional teams, including developers, marketers, and quality analysts, to ensure that every design decision aligned with business goals and technical feasibility. This seamless integration allowed us to stay agile and responsive to evolving project needs.
Testing & User Validation
We conducted thorough user testing at each stage, gathering invaluable feedback that shaped the direction of the product. By engaging real users early and often, we were able to validate our design choices and ensure that Bansira met the needs of its diverse audience.
Refinement Through Iteration
Refinement was an ongoing process, where every piece of feedback was an opportunity for improvement. We revisited and refined our designs continuously, iterating based on user insights and team feedback.
The Bansira project delivered a unified financial solution with key features like QR payments, customisable virtual IBANs, and integrated tools for HR, Accounting, and CRM. Designed with user-centricity and continuous iteration, Bansira simplifies financial management for businesses and individuals, providing a smarter, all-in-one platform.