Bansira
Small businesses stuck in payment chaos. Individuals queuing for basic transactions. Bansira was built from scratch to fix both - one unified financial platform.
Overview
Bansira is a holistic financial management solution aimed at businesses and individuals seeking efficient, intuitive, and comprehensive tools for their daily financial needs.
It includes features like QR Payments, Multi Accounts, Mass Transfers, Transfer Tracking, Virtual IBAN, and a Loyalty Program.
The platform also integrates accounting, HR, and CRM functionalities to offer a complete solution.
Role
Lead UX & Product Designer
User Research & Analysis, Competitive Analysis, Information Architecture, Wireframing & Prototyping, Cross-Functional Collaboration, Usability Testing, Design Iteration
Tools
Figma, Adobe XD, Photoshop, FigJam, ChatGPT
Duration
December 2021 - July 2024
What We Are Solving
For Businesses
Inefficiency in Managing Multiple Accounts and Transactions.
Time-Consuming Payment Processes.
Lack of Integration Across Financial Systems (HR, Accounting, CRM).
Absence of Bulk Transfer Capabilities.
Challenges with Multiple Bank Accounts and Virtual IBANs
For Individuals
Long Wait Times for Transactions and Payments.
Complexity in Managing Personal Finances Across Different Platforms.
Lack of Money Monitoring.
How we Built Bansira
Understanding & Empathizing
User Research, Data Analysis, Competitor Analysis
Generating & Structuring Ideas
Brainstorming, Information Architecture, Initial Sketches
Designing & Prototyping
UI Design, Interactive Prototype
Collaborating, Testing, & Refining
Team Collaboration, Iterative Feedback Sessions, User Testing & Validation
Voices of the Users: Key Insights from Interviews
From Businesses:
Businesses expressed frustration with managing multiple accounts and integrating various functions like HR, accounting, and CRM across different platforms. They emphasised a preference for a single, unified solution that consolidates these needs.
Users highlighted the necessity of bulk and CSV transfer features for handling large-scale payments and payroll efficiently.
The introduction of QR payments was well-received for its ability to accelerate transactions, with additional interest in customisable QR codes for enhanced branding.
Businesses were keen on virtual IBANs to streamline transactions across various branches or employees, reducing the complexity of holding accounts in different banks.
From Individuals:
Users valued the quick and straightforward nature of QR payments, preferring a system that reduces transaction time.
Individuals requested features for real-time transaction tracking and easy access to account details, alongside suggestions for better integration.
Decoding the Competition
Spark Sessions : Ideating Innovative Solutions
Participants
Product Managers
Developers
Stakeholders
Quality Analyst
Approach
Problem Framing
Idea Generation
Grouping Ideas
Prioritization
Key Ideas Generated
One-Tap QR Payment
Unified Account Management
Quick CSV/Mass Transfer
Transfer Status Sharing
Customisable Virtual IBANs
Quick ERP Integration
Outcome
Six concepts prioritised - each directly mapped to a validated pain point. These became Bansira's core feature set.
AI Collaboration: How ChatGPT Enhanced Our Design Process
During building the Bansira project, We used ChatGPT to move faster - not to replace thinking. All design decisions were human-led and user-validated.
Research & Ideation: Leveraged ChatGPT for generating innovative ideas, exploring user needs, and identifying pain points, which informed our design direction.
Content Creation: Used AI to structure research findings and handoff notes - keeping a remote, cross-timezone team aligned.
Design Feedback: Used AI to challenge assumptions during ideation. Final calls always came from testing, not prompts.
Iteration: Employed ChatGPT for brainstorming usability testing questions and gathering feedback, helping us iterate quickly and effectively.
UI Design Mockups : Web
UI Design Mockups : Mobile
Onboarding
User Type : Individual
User Type : Business
Cycle of Perfection : Collaboration, Testing, & Refinement
Collaborating Across Teams
Ran design reviews across product, engineering, marketing, and QA - keeping a shared Figma workspace as the single source of truth.
Testing & User Validation
Tested at every stage - early concepts with business owners, onboarding flows with individuals. What we observed directly shaped the final product.
Refinement Through Iteration
No screen shipped in one pass. Every major flow went through multiple cycles based on testing, feedback, and technical constraints.
The Bansira project delivered a unified financial solution with key features like QR payments, customisable virtual IBANs, and integrated tools for HR, Accounting, and CRM. Designed with user-centricity and continuous iteration, Bansira simplifies financial management for businesses and individuals, providing a smarter, all-in-one platform.